Content strategy is the high-level planning, development, distribution, and governance of content. It acts as a roadmap that transforms random posting into a purposeful, consistent process to achieve specific business goals. Instead of just focusing on what to create, it establishes the why behind every piece of text, video, audio, or graphic your organization publishes. Strategy vs. Marketing vs. Planning
People often confuse these terms, but they represent different layers of the content lifecycle:
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