An audience is a group of people who assemble to watch, listen to, or interact with a performance, speech, piece of literature, or digital content. Whether they are passive spectators at a theater or active online participants, the audience is the ultimate recipient of a message and determines the success of any communication. Key Types of Audiences
Speakers and writers generally encounter four primary audience temperaments, as outlined by My Mooc’s guide on public speaking:
Friendly: They already agree with you and look forward to your message.
Neutral: They are open to listening but require logical proof to be persuaded.
Uninterested: They are forced to be there or simply do not care about the topic.
Hostile: They actively disagree with your premise or organization. Understanding Your Audience
Audience Analysis – Communication – University of Pittsburgh
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